- High-Fidelity Prototyping
- Wire Framing
- Journey Mapping
- Contextual Inquiry Design
- Persona Development
- Qualitative & Quantitative based design decisions
- A/B Testing
- Usability Testing
“Confusion is a failure of design, not an attribute of information”
– Edward R. Tufte
Clean design and seeing everything through the user’s lens is my world. I’ve watched digital touch-points evolve dramatically, and as technology advances, so does the need to study and adapt how people interact with new interfaces.
I’m an artist at heart — early on, I assumed my career would live entirely in visual design, but it quickly evolved into designing from the user’s perspective instead. Not long after, I found myself leading teams of digital experts, but I never lost the passion for clean, considered design.










