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“Confusion is a failure of design, not an attribute of information”
– Edward R. Tufte

Clean design and seeing everything through the user’s lens is my world. I’ve watched digital touch-points evolve dramatically, and as technology advances, so does the need to study and adapt how people interact with new interfaces.

I’m an artist at heart — early on, I assumed my career would live entirely in visual design, but it quickly evolved into designing from the user’s perspective instead. Not long after, I found myself leading teams of digital experts, but I never lost the passion for clean, considered design.

I have extensive UX & UI experience/skills across enterprise and consumer products such as:


  • High-Fidelity Prototyping

  • Wire Framing

  • Journey Mapping

  • Contextual Inquiry Design

  • Persona Development

  • Qualitative & Quantitative based design decisions

  • A/B Testing

  • Usability Testing